Choosing between Apple's iPad (entry-level model) and Amazon's Fire HD 10 hinges on budget and primary use case. Here's a direct comparison of key factors:
Price & Value
Fire HD 10: Significantly cheaper. Offers core tablet functionality (web, video, reading, light apps) at a fraction of the iPad's cost. Compelling for budget-conscious users or as a secondary device.
iPad (10th gen): Higher starting price. Provides access to a vast app ecosystem, superior performance, and better longevity. Represents a larger upfront investment.

Display
Fire HD 10: Good 10.1" 1080p LCD. Bright and sharp enough for videos and reading. Not laminated (gap between glass and panel).
iPad (10th gen): Superior 10.9" Liquid Retina display. Higher resolution, better brightness, wider color gamut (P3), and fully laminated. Clearly better for detail and color accuracy.
Performance & Apps
Fire HD 10: Modest processor. Runs Amazon's Fire OS (a custom Android fork) smoothly for Amazon services (Prime Video, Kindle, Audible) and basic apps/games. App selection is limited to the Amazon Appstore; lacks Google Play or major iOS apps.
iPad (10th gen): Powerful A14 Bionic chip. Runs full iPadOS. Accesses the massive Apple App Store with millions of optimized apps, including premium creative and productivity suites (like Procreate, LumaFusion, full Adobe apps). Handles multitasking and demanding tasks easily.
Ecosystem & Software
Fire HD 10: Deeply integrated with Amazon services (Prime, Alexa, Kindle). Lockscreen shows ads unless paid to remove. Simple interface, less flexible. Updates tied closely to Amazon's schedule.

iPad (10th gen): Fully integrated into Apple ecosystem (iCloud, iMessage, FaceTime, AirDrop). Excellent long-term software support (typically 5+ years of OS updates). More customizable and versatile OS.
Cameras & Speakers
Fire HD 10: Basic front and rear cameras (suitable only for video calls in good light). Decent stereo speakers for media consumption.
iPad (10th gen): Better 12MP rear camera and landscape-oriented 12MP ultra-wide front camera (ideal for video calls). Improved speaker quality and placement.
Build & Accessories
Fire HD 10: Plastic build. Functional. Works with affordable Amazon keyboards/cases. Lacks official stylus support.
iPad (10th gen): Premium aluminum unibody. Supports Apple Pencil (USB-C) for note-taking/drawing and Magic Keyboard Folio for laptop-like use (adds significant cost).

Who Should Choose What?
- Choose Fire HD 10 If: Your main uses are media streaming (Prime Video, Netflix, Hulu), reading Kindle books, web browsing, light casual games, and Alexa control. Strict budget is paramount. Need a simple device for kids or as a secondary screen. Can accept app limitations and ads.
- Choose iPad If: You need access to a vast library of premium apps, especially for productivity, creative work, or specific professional tools. Prioritize performance, long-term software updates, and device longevity. Use other Apple devices/services heavily. Want premium build and support for stylus/keyboard accessories. Willing to invest more upfront.
Summary: The Fire HD 10 excels as a focused, affordable content consumption device within Amazon's ecosystem. The iPad offers superior performance, display, versatility, and access to a vast app ecosystem, making it the choice for productivity, creativity, and a more premium overall experience, albeit at a higher price.